IM stands for Inma Manresa, founder of IM Signature. As a brand advisor, mentor, and lifestyle curator with over 20 years of experience in branding and communications, I have developed and implemented reputation and positioning strategies with a global perspective. My professional journey includes key roles at Loewe HQ (2004-2012) and at Hermès Ibérica, where I held a position on the Executive Committee (2013-2023), always focusing on local needs and cultural nuances that enrich each brand's narrative.

Combining creativity and strategic insight, I lead each project with purpose and sensitivity, firmly believing that (almost) anything is possible. My expertise encompasses every facet of brand relevance, including earned and owned media as well as paid strategies. I am passionate about shaping the future of brands by developing comprehensive strategic communication plans and creating innovative concepts for advertising campaigns, corporate branding, clienteling and memorable events.

With a long-term vision, I strive to anticipate industry trends and consumer expectations, ensuring each brand not only maintains its relevance but also thrives in an ever-evolving landscape. My meticulous attention to detail guarantees that every element aligns seamlessly with the brand vision, managing each stage of the process—from the initial concept to final execution—while paving the way for future growth and success.